christiantoday.com
Kristin Mariano. Published on 13 December
2014
According to AndroidPit, the tech giant, on December
13th, Google has decided to stop its 2013 flagship smartphone sales
from this point.
Consumers looked forward to purchase last year’s Nexus 5 must hustle before N5 stock clears out. Google had already removed red and white N5 models from the Google Play Store and there are only few black units left. Once all the remaining units are sold out, there won’t be any Nexus 5 available in market. Once it’s gone, it is gone.
Google is discontinuing the Nexus 5 to encourage consumers to buy their new Nexus 6 model. However, many consumers are reluctant to Nexus 6 because of burdensome price. Previous N5 has been opted for reasonable pricing regardless of its faintly minor specs and features difference. Other ways to get the Nexus 5 are via Craigslist, Amazon, or eBay where pre-owned units are re-sold.
Consumers looked forward to purchase last year’s Nexus 5 must hustle before N5 stock clears out. Google had already removed red and white N5 models from the Google Play Store and there are only few black units left. Once all the remaining units are sold out, there won’t be any Nexus 5 available in market. Once it’s gone, it is gone.
Google is discontinuing the Nexus 5 to encourage consumers to buy their new Nexus 6 model. However, many consumers are reluctant to Nexus 6 because of burdensome price. Previous N5 has been opted for reasonable pricing regardless of its faintly minor specs and features difference. Other ways to get the Nexus 5 are via Craigslist, Amazon, or eBay where pre-owned units are re-sold.
Here is What I Think...
Google
announced they will discontinue all previous Nexus models for sale. Nexus
phones are Google’s flagship smartphones and their reference phones. Reference phones are guideline phones for all android software devices. They
are very important because Google shows its new path for Android environment
with its reference phones. Therefore, customers who own reference phones receive
direct support and firmware update from Google, so they have opportunities to
experience new features faster than any other Android phone users.
Google was successful in Nexus 5 phone sales because the price compared to performance had been excellent. However, after tasting such big hit, they launched Nexus 6 with high price to maximize their marginal benefit. By discontinuing previous “low price high quality phones” Google narrowed the range of choices for consumers.
I do not understand why Google would not remain their successful marketing and want to risk changes. If I was an executive member of Google, I would keep the succeeded Nexus 5 for many consumers who prefer it and have the new Nexus 6 aside it. It is not respectful for Google to disregard consumers’ voices and narrow their options for profit. Google may think their sales plan was a smart move to sell more expensive product, but that is just an arrogant marketing strategy. A good marketing is considering what public wants.
Google was successful in Nexus 5 phone sales because the price compared to performance had been excellent. However, after tasting such big hit, they launched Nexus 6 with high price to maximize their marginal benefit. By discontinuing previous “low price high quality phones” Google narrowed the range of choices for consumers.
I do not understand why Google would not remain their successful marketing and want to risk changes. If I was an executive member of Google, I would keep the succeeded Nexus 5 for many consumers who prefer it and have the new Nexus 6 aside it. It is not respectful for Google to disregard consumers’ voices and narrow their options for profit. Google may think their sales plan was a smart move to sell more expensive product, but that is just an arrogant marketing strategy. A good marketing is considering what public wants.
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